Saturday, 1 June 2019

Reliance Jio Rs 199 Postpaid Plan Becomes a Weak Spot Against Incumbent Telcos


For a long time now, the Indian telecom industry has
been divided into two groups of users – the postpaid usersand prepaid users. While the latter makes up for most of the subscriber base in India, there is no denying that postpaid users are significant for the telecom companies. On those lines, after a very successful stint with prepaid plans, Reliance Jio also launched the postpaid plan for subscribers. and it’s priced at Rs 199 With this, the Mukesh Ambani led telco closed the gap with other telcos. However, the question remains, how justifiable is the Rs 199 postpaid plan of Reliance Jio against other telecom operators.lines, after a very successful stint with prepaid plans, Reliance Jio also launched the postpaid plan for subscribers. and it’s priced at Rs 199 With this, the Mukesh Ambani led telco closed the gap with other telcos. However, the question remains, how justifiable is the Rs 199 postpaid plan of Reliance Jio against other telecom operators.
Reliance Jio Rs 199 Postpaid Plan Details and Competition
Just like it is the case with Reliance Jio’s prepaid strategy, the telecom operator wanted to conquer the postpaid segment with its uber-cheap offering. As such, the telco launched the Rs 199 JioPostpaid plan for its users. In the Rs 199 postpaid plan from Reliance Jio, the users can enjoy 25GB data, free unlimited calling, 100SMS per day and complimentary subscription to Reliance Jio’s host of applications. After the exhaustion of the said 25GB limit in a month, the subscribers will be charged at Rs 20 per GB. Apart from the Rs 199 postpaid plan, Reliance Jio offers no other postpaid plan.
Now onto the part to discuss how well the JioPostpaid plan fares against the postpaid plans of other telecom operators. Now, when the JioPostpaid plan was first launched it was considered as a game changer in the industry, the rates which Reliance Jio was offering were impressive as compared to other telecom operators. However, it has been time since Reliance Jio launched its postpaid offer, and the market has adjusted. The incumbent telcos have drastically revamped their postpaid portfolios to make their plans more attractive, and they have bundled these plans with more and more freebies.
Why Reliance Jio Postpaid Plans Fail to Leave a Mark
Airtel in its Infinity postpaid plans is offering Netflix and Amazon Prime memberships along with Airtel TVsubscription, handset protection and more. On the same lines, Vodafone’s RED postpaid plans are offering Amazon Prime membership, Vodafone Play subscription, Mobile Shield and more. Now even though these plans start retailing at a higher price as compared to the Reliance Jio postpaid plan, they will still be able to retain the postpaid customers simply because the postpaid customer is stickier as compared to the prepaid customer and is likely to be more loyal.
In the transformed telecom market also, the content offerings have come to mean a lot and in such a scenario, merely shipping data and calling does not cut it for a lot of users when it comes to Reliance Jio postpaid plans. That is the reason why the Reliance Jio Rs 199 postpaid plan lags behind the other postpaid offerings in the market. The apparent chasm between the incumbents’ postpaid plans and Reliance Jio’s postpaid plan is because of the lack of choices and lack of freebies and bundled offerings which Reliance Jio and other telcos offer.

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